Love HeartWood’s Journal

Love HeartWood – Rural Business Awards Finalist

by | Nov 20, 2020 | journal, sustainability


A local company is in the running to be named one of the best rural businesses in the UK after being shortlisted as a Rural Business Awards finalist.

Love HeartWood from Burghfield Common, just outside Reading, has been shortlisted for the Sustainability and Environmental Impact Award at the 2020/21 Rural Business Awards, held in partnership with Amazon. The local small business will battle it out against fellow rural businesses, entrepreneurs, and enterprises from across the country for the chance to be named a national winner.

Love HeartWood is the name of Liz Pearson’s woodturning business founded in 2017. Based in her garden workshop, former teacher and product design graduate, Liz creates toys, gifts and homeware on her lathe. The common thread through all her work is sustainability and natural materials. The business grew out of her appreciation of wood and desire to share the enjoyment of using handmade objects. Her aim is to celebrate British woodlands and connect us to them in a positive way.”

The Rural Business Awards 2020/21, in partnership with Amazon, will mark the Awards’ sixth year of celebrating the success of businesses across the UK’s rural economy. The Awards are organised by rural business for rural business with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.

Speaking after being shortlisted for an award, Liz Pearson from Love HeartWood said:

“As a relatively young business and a one woman show I entered the competition for the experience so I’m very proud and delighted to have made the national finals.”

Director and Co-Founder of The Rural Business Awards, Jemma Clifford, said: “This year has been an unprecedented challenge for businesses across the country but we have still had a fantastic amount of entries from rural businesses, showing the true determination of people working in the rural economy. Here at the Rural Business Awards we remain committed to our vision of showcasing the fantastic work of rural businesses and believe that it has never been more important than now. On behalf of the RBA team, we want to say well done to Love HeartWood and all the shortlisted businesses, and wish them luck ahead of the national final.”

The Rural Business Awards is the brainchild of Leicestershire businesswomen Anna Price and Jemma Clifford, who wanted to showcase the wealth of entrepreneurial talent in rural areas of Britain.

The Awards are organised by rural business for rural business, with winners in the 13 categories – ranging from Best Rural Start-up and Best Rural Diversification Project; through to Best Rural Professional Services Business and Best Rural Innovation – decided by an independent panel of judges drawn from the rural business sector, rural public sector agencies, and rural charitable organisations.

The Rural Business Awards will be hosting an online National Final on Thursday 25th February 2021.

To find out more about Love HeartWood, go to or to learn about the Rural Business Awards visit


Find out more via social media on:

T: @LizHeartWood

F: @LoveHeartWood

I: Love_HeartWood

T: @RuralRBAs

F: The Rural Business Awards

Keep up with the social media news and use #RBAs.

For more information, interviews or images contact:

Liz Pearson 07897 998586


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