a sustainable british brand

Discover Love HeartWood’s approach to responsible creation. Find out why sustainability is at the heart of my values and how the journey’s going.

love heartwood’s values

Our disposable culture has caused huge environmental problems and we live with the guilt of our society’s wastefulness every day. That was the lesson I took away from my product design studies. To provide an alternative to this Love HeartWood was founded on the values outlined below. My goal is to make Love HeartWood the most sustainable british brand it can be.

love heartwood brand icons

Sustainable – all wood used is reclaimed or from local sustainable sources. I love to use native woods which would otherwise end up in the chipper or on the fire.

Low Waste – as well as using reclaimed wood, production waste is reduced by making smaller items from the offcuts from the larger ones. The wood shavings which are the business’ main waste product are donated to a local school. They use the shavings in their food composter. Love Heartwood also offers a wooden toy repair service to encourage people to reuse their toys instead of throwing them away.

Low carbon footprint –suppliers are carefully chosen for their ethical and green credentials. Suppliers are also as local as possible to keep transportation distances to a minimum. e.g. the hemp seed oil used to seal bowls and plates is produced just across the Thames in Oxfordshire. As well as this for every product sold a tree is planted. The Love Heartwood website is hosted on a green server that runs on renewable wind power.

Ethical – Love Heartwood is committed to operating in a fair way. This includes only buying from ethical suppliers who pay a living wage.

Vegan friendly and Natural – all materials are plant-based including paints, stains and finishes because it’s healthier for people and the planet.

Plastic free – all products and packaging are made from natural materials which are biodegradable. Postal boxes are made from recycled and recyclable carboard and sealed with paper tape.

Education – Finally, Love Heartwood’s supports a local woodland educational charity Andover Trees United project and is involved in their One Ash Project. The aim of the project is to teach school children about sustainable woodland management.

the sustainable toy story

As a toy maker it’s important to me not to follow the current linear industrial production model of take-make-waste because this model has led to the world’s current waste and pollution problems. As a sustainable british brand I want to follow nature’s example and think circularly. Instead of designing a product only up to its point of sale, I think all the way to the end of it’s life. This is done by:

Designing out waste and pollution

Keeping products and materials in use as long as possible

Regenerating natural systems

love heartwood plant a tree promise

together we’re growing a forest!

Every time you buy a handmade, wooden gift from Love HeartWood you’re also gifting a tree to the world. Thereby helping to reforest our planet.


sustainability journal entries

  • a sustainable autumn proposal
    Where could be a more perfect sustainable Autumn proposal venue than a rustic shepherd’s hut? Especially with a suitably earthy, rustic and rich colour scheme. A campfire and an evening […]
  • Circular Coffee and Conversation
    crafting circular futures I initially started watching Reading’s Circular Economy Club talks to get sustainability tips from other local people. So I was delighted when Erica invited me to take […]
  • Love HeartWood – Rural Business Awards Finalist
    BERKSHIRE BUSINESS SHORTLISTED FOR TOP RURAL AWARD A local company is in the running to be named one of the best rural businesses in the UK after being shortlisted as […]
  • plastic free picnicware
    Summer evenings are perfect for picnics. If you’re looking to ditch the plastic and replace it with more sustainable picnicware then 3 Bears Woodware’s the answer. 3 Bears Woodware is […]

my partners

All of these amazing positive organisations are a massive support and inspiration.

tree sisters

blue patch member

sheepdrove organic farm
ethical reading logo

where does it come from? logo

main suppliers list

Traceability is integral to ethical business practices. Here you’ll find a list of my main suppliers. I endeavour to work with other eco conscious, small businesses that are as local as possible.