the sustainable toys’ story

As a toy maker it’s important to me not to follow the current linear industrial production model of take-make-waste because this model has led to the world’s current waste and pollution problems. As a champion of Nature I want to follow its example and think circularly. Instead of designing a product only up to its point of sale, I think all the way to the end of it’s life. This is done by:

Designing out waste and pollution

Keeping products and materials in use as long as possible

Regenerating natural systems

Love HeartWood’s circular toy story

sustainable circular economy of wooden toys
Watch this video on YouTube.

For an in-depth look at circular economies visit the Ellen Macarthur Foundation

natural materials and finishes

reclaimed wood

recycled beech wood

Brian Collins is one of the last makers of Aunt Sally equipment in the country. The throwing sticks used are made of local Oxfordshire Beech. Love HeartWood toys are made from the cast off wooden spindles that would otherwise be thrown away.

photo credit: Greg Blatchford

ethically made, organic cotton gift bags

peg doll in plastic free packaging

To reduce waste packaging is kept to a minimum. Toys come in cotton bags that you don’t have to throw away but can keep on using. Love HeartWood bags are ethically made from organic cotton by Where Does It Come From? an award winning social enterprise. 

Every bag is marked with a code which allows it to be traced right back to the cotton field it originated in.

If you have a bag and would like to know where it came from, click the botton below then enter the code on the bag that begins CU

For more information about the materials, finishes and packaging used please see the main suppliers list.

naturally handcrafted toys

for eco conscious families


made by hand on the lathe

Watch this video on YouTube.

personalised using a wood burning pen

Watch this video on YouTube.