the sustainable toy story

As a toy maker it’s important to me not to follow the current linear industrial production model of take-make-waste because this model has led to the world’s current waste and pollution problems. As a champion of Nature I want to follow its example and think circularly. Instead of designing a product only up to its point of sale, I think all the way to the end of it’s life. This is done by:

Designing out waste and pollution

Keeping products and materials in use as long as possible

Regenerating natural systems

Love HeartWood’s circular toy story

sustainable circular economy of wooden toys
Watch this video on YouTube.

For an in-depth look at circular economies visit the Ellen Macarthur Foundation

natural materials and finishes

reclaimed wood

recycled beech wood

Brian Collins is one of the last makers of Aunt Sally equipment in the country. The throwing sticks used are made of local Oxfordshire Beech. Love HeartWood toys are made from the cast off wooden spindles that would otherwise be thrown away.

photo credit: Greg Blatchford

ethically made, organic cotton bags

peg doll in plastic free packaging

To reduce waste packaging is kept to a minimum. Toys come in cotton bags that you won’t want to throw away but keep on using instead. Love HeartWood bags are ethically and sustainably made from organic cotton by Where Does It Come From? an award winning social enterprise. 

Every bag is marked with a code which allows it to be traced right back to the cotton field it originated in.

If you have a bag and would like to know where it came from, click the button below then enter the code on the bag that begins CU

tags, labels and cards

Tags that are required for CE compliance and instructions are printed onto recycled card and attached using sustainably made British hemp twine. Likewise marketing materials, gift cards, labels and packing paper is recycled paper. Even the postal boxes are made of 75% minimum recycled fibres and secured using paper tape.

For more information about the materials, finishes and packaging used please see the main suppliers list.

find out more

naturally handcrafted toys

for eco conscious families


made by hand

Watch this video on YouTube.

freehand personalisation

Watch this video on YouTube.