love heartwood’s ethics

what’s at the heart of Love HeartWood?

Our disposable culture has caused huge environmental problems and we live with the guilt of our society’s wastefulness every day. That was the lesson I took away from my product design studies. To provide an alternative to this Love HeartWood was founded on the values outlined below. My goal is to make Love HeartWood the most ethical & sustainable brand it can be.

sustainable wood
healthy paint and finish
vegan friendly
plastic free recycled packaging
ce safety tested


My wood comes from a couple of sources. The green, or fresh, timber comes from sustainably managed local sources. Recycled wood from other woodworker’s waste streams is also used.

Native British grown timber is used exclusively. Firstly, because imported timber may come from illegal logging and exotic hardwoods which have travelled halfway round the world create a large carbon footprint. Secondly because using local timber creates a connection with my local woodlands.

Waste is minimised by using off cuts from larger items to make the smaller ones. Even the sawdust created is used as pet bedding for guinea pigs and rabbits.


The paints and finishes used are plant based and completely natural. This means they’re healthy and contain no VOC’s.

I don’t use “normal” paints or wood treatments which although technically safe, come from petrochemical derivatives and are essentially forms of plastic.

vegan friendly

Every Love HeartWood product is vegan friendly. None of the materials or finishes contain animal derivatives. For example, sustainable cork cord, not leather, is used for the Acorn Collection necklaces. Similarly, a plant based wax oil is used for finishing pieces not beeswax.


I’m committed to ethical business practices and believe in the living wage. So when sourcing materials I check that everything is produced ethically and responsibly. I also try to support other small businesses.

plastic free

There is absolutely no plastic in or on any of Love HeartWood’s products, finishes or packaging.

Items are presented in a reusable cotton bag or a recyclable cardboard gift box. Shipping boxes are made from 75% recycled fibres which are 100% recyclable and secured with paper tape. All paper and card is recycled and recyclable. Twine and string is made from sustainable jute or hemp dyed with natural dyes.


As a toy maker and parent safety is of paramount importance to me. So all the toys that I make have been fully CE tested and bear the CE mark to prove it. In fact, they exceed the requirements of the EU Toy Safety Directives 2009/48/EC.

my partners

All of these amazing positive organisations are a massive support and inspiration.

tree sisters

blue patch member

sheepdrove organic farm logo
ethical reading logo

where does it come from? logo
sinclair & saffron eco wedding directory logo

main suppliers list

Traceability is integral to ethical business practices. Here you’ll find a list of my main suppliers. I endeavour to work with other eco conscious, small businesses that are as local as possible.

want to find out more about Love HeartWood’s ethics?

These journal entries all show different aspects of my continuing journey towards sustainability.

Plant a Tree with every Purchase

The Be The Change Awards Ceremony

The Be The Change Awards

Trading Fair – How and Why it makes sense for Love HeartWood

Sustainability: What, How and Why